April 2016 Newsletter

Posted by GFBC Inc. on 2016-04-20

  • Bring on Summer
  • Bring on the Cans
  • Alpine Willy Vanilly
  • Craft Brewers Conference 2016
  • Marketing Update
  • New POS
  • Green Flash in the News
  • Chain Update
  • Recognition
h1 class="null">April 2016 Newsletter

Bring On Summer

I don't know about you but I'm ready. The San Diego winter has been brutal with an average of 63 degrees and El Nino delivered a whopping 4 inches of rain causing Storm Watch 2016 and tying up freeways for days. I think you will agree that with our 2016 lineup we are ready to battle during the summer months. Passion Fruit Kicker and Tangerine Soul Style have been a huge hit, and are the perfect beers for summer. I encourage you to focus your sales team's efforts on distribution, shelf positioning, and securing tap handles as we are continuing to drive innovation with our packages. On my recent tour through the Midwest and east coast, I was barraged by distributors and retailers about our lack of offerings in cans. Roof top bars, patio bars, pool bars, golf courses, off-premise can sections, etc. with no Green Flash...

Bring On The Cans

Starting the first week of May, we will start shipping two new can packages to accompany our lone soldier Jibe Session IPA.

Green Flash Brewing Co. can packages

Sea to Sea Lager
Bringing you freshness from East to West, Sea to Sea is an unfiltered Zwickel lager layered with German Pilsner malts, Hallertau Mittelfreüh and Czech Saaz hops, 2-row barley, and traditional Pilsner yeast. This sessionable brew has a light body with subtle sweet malt and fruity hop flavors, notable lager yeast, and a crisp, clean finish.
Appearance — Unfiltered, light, straw yellow with pure white beer foam
Aroma — Fruity hop notes, classic Pilsner yeast, and malty aromas
Flavor — Subtle sweet malt with a light body, delicate fruity hop, notable lager yeast, and a crisp, clean finish

Sea to Sea Lager can

Passion Fruit Kicker
We've kicked it up a notch by adding a tropical twist to this refreshing ale. Get amped on Passion Fruit Kicker—a jaw-dropping, mouth-watering, smooth brew with sweet, tart, fruity flavor. We layer passion fruit tea and passion fruit juice with wheat malt and 2-row malted barley to bring you this exhilarating crowd pleaser. Your palate will do a 360 for more of this luscious wheat ale.
Appearance — Hazy golden with white beer foam
Aroma — Tropical fruit, hint of tea
Flavor — Smooth, tart passion fruit, tea

Passion Fruit Kicker can

Alpine Willy Vanilly

A fan-favorite at the Alpine pub and tasting room, Willy Vanilly is a home run for summer. This beer is perfect for that consumer that may make a face when drinking an IPA.

Alpine Willy Vanilly bottles

Alpine amplifies the flavor profile of Willy, a mildly-hopped American Wheat Ale, through the introduction of fresh vanilla. The added spice complements the nutty character of the beer's golden wheat base. With a bright aroma and creamy mouthfeel, Willy Vanilly is a subtly sweet, highly quaffable, vibrant beer.

Craft Brewers Conference 2016 – Philly

Below find a list of our events during CBC. We would love to catch up and share a pint with you. I will be set up with all of our RSM's in the lobby of the convention center, and would love to meet with you and your team. Please contact your RSM and let's see how our 2016 plan is coming together.

MAY 2 - 5:00 PM - 7:00 PM
Join us for a Green Flash Brewing & Alpine Brewing CBC Kickoff Party at Moriarty's Restaurant & Irish Pub
1116 Walnut Street Philadelphia, PA 19107

MAY 3 - 6:00 PM - 8:00 PM
Food Pairings with Green Flash & Alpine!
116 S 11th St Philadelphia, PA 19107

MAY 4 - 6:00 PM - 8:00 PM
It's Election Time! Like Philadelphia (sort of), Green Flash's Mayor is Jim Kenny! I am holding a rally at Kite and Key to get reelected! We will be showcasing some great brews from Alpine & Green Flash. Hopefully, I can buy your vote!
1836 Callowhill St Philadelphia, PA 19130

MAY 5 - 7:00 PM - 9:00 PM
This is the last night the Green Flash & Alpine Crew will be in town for CBC! Your final chance for a SoCal Tap Takeover at Good Dog.
224 S 15th St. Philadelphia, PA 19102

2016 ABPs

This is your final reminder to send in signed ABPs. If I don't have this, I can't send out your Marketing Bucket checks. Don't lose out on added dollars to support the brands.


Marketing Update

We rocked it at SxSW!
Huge shout out to Ben E. Keith in Austin for helping us represent at SxSW this year. We sampled over 6,000 music fans from all over the country for 3 days. The highlight had to have been when the last band on Day 3 sprayed the audience with Passion Fruit Kicker, and then crowd-surfed through the crowd with bottle in hand. We turned on a lot of new customers to Green Flash, which in turn will help all of us when they travel back to their home markets and purchase our beer!

Green Flash Brewing Co. at SXSW 2016

Looking forward to our next stop - Bonnaroo! Green Flash is proud to be partnering again with the Bonnaroo music festival June 9-12 in Manchester, TN. Last year the festival hosted over 100,000 music fans from all over the country, and this year will be no different. For more information on the lineup visit http://www.bonnaroo.com/

Green Flash POS items are rolling in! Well-merchandised stores with brand-specific POS = higher sell thru. Please visit our distributor portal for new items weekly.

Now available: Flags, Tackers, 2016 Neckers + Rail Strips

Green Flash Brewing Co. tacker signGreen Flash Brewing Co. flag

Green Flash in the News:
The annual BA Top 50 Craft Brewers List for 2015 was released and Green Flash moved up the list 7 spots to #41, and made the Top 50 Overall Breweries thanks to partners like you, cheers!


Chain Update

Green Flash chain business is +42.3% in Q-1 2016! Thank you for your execution of all the chain programming. We are looking really strong as the major grocery resets are beginning in many markets. There have been quite a few chains who are changing up their approach to spring sets. Some have transitioned to by-store assortment POG vs. a traditional cluster-grouping of stores. Some have decided to swap their heavy assortment overhaul to fall vs. spring. We have chains that are emerging as huge players in craft beer - Target, Stater Bros. and Winn-Co to name a few. Landscapes are changing in the beer industry. We cannot afford to take our foot off the gas and must execute even better and more efficiently than we have in the past.

Continue to help us survey for new partners and chains within both on and off premise. Green Flash has access to IRI data that will help your key account managers build presentations to local and/or regional buyers for our brand. I encourage you to send a chain account manager org-chart to your Green Flash RSM or DM so our “2-Chainz” team can help you sell more beer. Please continue to send pricing lists and vendor number lists by chain to pricing@greenflashbrew.com



I want to throw out some recognition to Sean McGilloway, DM New England. Sean was recognized by Green Flash for his efforts and the efforts of his distributor network. They are +49% on volume and + 90% on points of distribution. Thanks for the hard work and congratulations on your successful start to 2016.

Sean McGilloway



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