Marketing Update

Posted by GFBC Inc. on 2015-05-15

Green Flash wins 3 new medals

We are pleased to announce our newest single IPA, Soul Style, just won Gold at the 2015 LA International Beer Festival and Hop Head Red picked up 2 Silvers at both the 2015 San Diego International Beer Competition and the 2015 Los Angeles International Beer Competition. Make sure your accounts are including our winners, Soul Style and Hop Head Red in their lineup when it comes to single and red IPAs.

DRAFT Magazine and Untappd

To promote our session-single-double line up, we have partnered with DRAFT Magazine to launch our Choose Your IPA ad campaign which is running in the May issue, on newsstands now. We have also teamed up with Untappd to create a custom IPA Enlightened badge that can be unlocked by “checking in” a Session, Single and Double IPA. To qualify for a badge, participants must sample a beer from all 3 categories. To date we have had over 3,000 unlocks.

Green Flash and Bonaroo sponsorship

Green Flash has signed on to sponsor the 2015 Bonnaroo music festival in Manchester, TN. Why is that significant for you? Glad you asked! Bonnaroo is in its 14th year and boasts over 100,000 attendees. Only 7.5% come from TN, the rest of the attendees hail from NY, IL, CA, FL, GA, OH, NC, IN and 38 other states. Great sampling opportunities with this key demographic means increased brand awareness and sales conversions when attendees return home.

2015 brochures & POS ordering

The 2015 Brochures can be ordered directly through the new distributor portal. In addition to brochures, take advantage of cooler statics, rail strips and neckers to help drive sales of Green Flash brands in off-premise accounts. The following items are now available on the distributor portal:

2015 Brochures

Rail Strips (featuring tasting notes and RateBeer score): Road Warrior, West Coast IPA, Le Freak, Hop Head Red, Double Stout, Imperial, Palate Wrecker, Green Bullet, Generic Green Flash ‘Taste Enlightenment’ and Discovery Pack

Bottle Neckers (featuring awards and RateBeer score): Le Freak, West Coast IPA, Imperial, Hop Head Red and Double Stout

Cooler Statics: Green Flash ‘Explore our Craft’, Hop Odyssey, Seasonal and Discovery Pack


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