Welcome Our Newest Road Warriors!
As mentioned, we are adding to our sales force and have plans to continue doing so in 2018. I want to introduce you to our newest Road Warriors.
2017 Distributor Meeting Presentation
Download presentation here.
Q3 Push to a Strong Finish
I can’t believe Q3 is almost over. Throughout this year, we’ve had to endure a lot of cycling and have all fought hard. Keep up the fight, as this quarter is looking to be on target.
We are continuing to focus on core brands, which are the backbone of our company. West Coast IPA, Soul Style IPA, GFB Blonde Ale from Green Flash along with Duet and Windows Up from Alpine. In this newsletter, Dawn Villela will outline our Fall marketing initiative. I think you will agree that our team has nailed the messaging here, firmly placing our flag in the ground as the benchmark brewery we are.
We ask that you continue to push on GFB. This brand is continuing to pick up steam, and your team's attention is crucial to its sustained growth. The GFB 6-packs of 12oz bottles need to be in every independent account that sells craft beer. The 19.2oz single-serve can is a door-opener to the c-store segment. Help us help you Wherever you have influence, please pitch this package. 7-Eleven, Race Trac, Chevron, Valero, etc. Your success will give our National Accounts Team added ammo.
We have had some good success with Costco. If your local Costco sells craft, we want in. We have GFB and Soul Style available in a 24-bottle loose pack right now. Please contact Rick Laxague or myself for pricing details in your region.
In addition to the loose packs, our frontline 22oz. and Cellar 3 750ml bottles have also done extremely well. We have gained distribution by offering them at everyday pricing.
Limited Release Drafts
We have a number of special beers coming out of the tanks. Please speak with your Regional Sales Manager or District Sales Manager for more information about availability and pricing. Attached are the sell sheets for each brand.
Just a reminder that our annual distributor meeting is split between West and East coast regions. The San Diego meeting will take place on Thursday October 19th, and the Virginia Beach meeting is on Thursday, October 26th. Please RSVP by 09.15.17.
You can join us at either meeting, they are being held separately to make it easier for you to attend. We ask that at minimum your Craft Brand Manager is in attendance. https://greenflashdistributormeeting.eventbrite.com
We are going to start at 10am, and should have beers in hand by 3pm. However, if history repeats itself, Mike Hinkley will have beers in your hand by 11am.
I want to congratulate a few of my team members on being promoted due to their extremely hard work and dedication to Green Flash.
Erik Jensen – our world-famous Brewmaster has been promoted to Vice President of Brewing Operations.
Dawn Villela – has been promoted from Director of Marketing to Vice President of Marketing.
Dave Adams – has been promoted from Director of Retail Operations to Vice President of Retail Operations. Dave still oversees our Beer Education Program as well.
On-Premise: We have developed programing to kick off OND and wrap up 2017.
Distributor Highlight: Breakthru Beverage Nevada
Thank you to Deacon and the team in Las Vegas for setting time aside for our team. Jordan Arndt, our West Coast National Accounts Manager, spent three days in the trade and secured close to 200 new mandates, displays, and ad programing.
This is evidence that if we work together and dedicate time in the market, we can GSD! Please reach out to Rick Laxague to help put together an action plan to sell beer.